Ajax have released their Bob Marley-inspired third kit ahead of the 2021/22 season.
The strip is a tribute to Marley’s Three Little Birds which has been adopted by the club’s fans as their unofficial anthem.
This project was brought together by Bravado, Universal Music Group’s industry leading global merchandise company, working in partnership with the late singer’s family.
The shirt is black with red, yellow and green detailing. This is a nod to the colours of the Rastafarian movement that Marley brought international recognition to throughout his life. On the back of the shirt are three birds: one red, one yellow and one green.
The shorts incorporate a similar design. On the socks, Amsterdam’s Andreas crosses are prominently highlighted.
The range also includes a track top, track pants, sweater, t-shirt and Samba footwear. Sambas originate from football but has become a global fashion icon in its own right. With stripes in red, yellow and green, the footwear also features the Ajax crest on the tongue of the shoe and the three little birds on Amsterdam’s Andreas crosses on the heel tab.
Cedella Marley said she was delighted that her father’s legacy was being honoured by the club.
“I am beyond touched that Ajax has taken Three Little Birds and made it their anthem. Stories like this warm my heart and show how impactful songs like Three Little Birds can be. Soccer was everything to my father…and to use his words ‘football is freedom’.”
The story of Ajax, Marley and Three Little Birds started in August 2008, when the club played a friendly match against Cardiff City. Those travelling from Amsterdam were asked to remain in the stands after the game.
To entertain them, the stadium DJ played several tracks, one of which was Three Little Birds. The fans instantly embraced the song as their own and have been singing it at every game since.
If you like the look of the range, it is available to buy from 20 August from adidas’ online store.