Juventus have launched their new adidas away kit for the 2021/22 season, with the sleek design uniquely inspired by Turin’s nightlife and electronic music scene.
The black base colour of the shirt is complemented by linear accents that are a nod to the lights at the city’s nightclubs and festivals.
The trademark orange and pink adidas stripes are also part of the theme and create an iridescent look and this is the first time adidas has used such technology in a football shirt.
In keeping with the kind of environmental sustainability that has become such as important part of football kit design, it is of course created with high performance recycled materials, while both the player and fan versions offer cooling technology to keep the wearer cool and dry.
The new jersey will be specifically honoured at an event due to be held in March 2022 and Juve and adidas have celebrated the launch by making a film in collaboration with Turin’s C2C Festival, a world leading avant-pop music event. The film will include top talent from the Italian and British scenes.
Juve will wear the new away kit for the first time in a friendly against Cesena on Friday at the club’s training ground to the south west of the city.
Back under the guidance of returning coach Massimiliano Allegri, the team face a further pre-season game against Monza on 31 July and one of two invitees this year for Barcelona’s annual Joan Gamper Trophy game at Camp Nou for the first time since 2005.
Juve will start their Serie A season on 22 August on the road against Udinese, as they go in search of recapturing the Scudetto.
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