Manchester City have unveiled their new away kit for the upcoming 2021/22 season, with water playing an inspirational role in the design.
City’s charity, Cityzens Giving, uses football to raise awareness of and access to safe water across the world, and this new kit has been manufactured to boost that cause.
Teaming up with both Cityzens Giving and Xylem, the club’s water technology partner, City have collaborated with PUMA to further their cause, producing a new shirt using a Dope Dye manufacturing process which reduces water consumption during the creation.
The new shirt features water droplets throughout the design, while all crests and logos are made using iridescent colours, resembling the effect of light breaking through water.
Combining a white base with a colour scheme described as Ocean Depths (a combination of blue, teal and green), the shirt is a refreshingly simple production, with the main standout being those iridescent colours on the chest.
City hope to increase the global access to water – one in three people worldwide do not have regular clean water available to them – and the ambition is to reach over 10,000 young people in three continents, focusing on Manchester, Sao Paulo, Buenos Aires and Mumbai.
“We are proud to be able to use the Club’s away kit to raise awareness of water issues around the world, creating a platform to provide much needed support for communities in need,” director of City Football Foundation Tom Pitchon told the club’s official website.
“Empowering our global network of Young Leaders to use football as a platform to tackle social issues in their communities is at the heart of what Cityzens Giving does and the work we are embarking on with our partners PUMA and Xylem will help to enhance the lives of thousands of people around the world.
“Our playing kit is an expression of what our Club stands for and we are delighted that this season’s kit will be used to highlight the vital issue of clean water access.”
The new Manchester City away kit is on sale now at the Etihad Stadium Store and online atmancity.com/shop.