Naomi Osaka: The marketing queen

Australian Open The highest-paid female sportsperson

Osaka
Osaka
EFE

She has been labeled the ‘Queen of Marketing’ and if there is any tennis player who could be seen as the successor to Serena Williams, it’s Naomi Osaka, who is set to play Garbine Muguruza in the Australian Open quarter-finals.

At the age of just 23, the Japanese star has become cover girl for the Women’s Tennis Assosiation (WTA) bringing in huge amounts of money each year.

With 1.8 million followers on Instagram, 829,990 on Twitter and 565,806 on Facebook, Osaka had become the highest paid sportswoman in a single season before the pandemic. In the 2019/20 campaign she brought in 30 million euros, with only 5,267,080 coming from sporting ventures having won her second Grand Slam at the Australian Open. The rest came from commercial deals.

She has sponsorship deals with Nike, Yonex, Beats by Dre, Mastercard, Nissin, Luis Vuitton, Tag Heuer and Workday. The last three companies have signed deals with her in the last month.

Nissin and Workday both appear as sponsors on her shirts after Nike allowed her to display other companies. This is a luxury that hasn’t been afforded to Roger Federer, Maria Sarapova, Rafa Nadal and Serena Williams.

Naomi hold shares in sport supplement companies Bodyamor and Hyperice, has appeared on the covers of prestigious fashion magazines such as Vogue, has her own manga cartoon in the Japanese magazine ‘Nakayoshi’ and even has her own Barbie doll.

She’s enjoyed a lot of success both on and off the court and the World No.3 is aiming for her fourth Grand Slam as the Rod Laver Arena.

Source of the article

Author: XenBet

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